In the first half of the year, the company sold 1.2 million cars, as announced on Wednesday in Munich. This was 0.1 percent less than the previous year. The core BMW brand performed slightly better with 1.1 million cars sold and a growth of 2.3 percent, while the subsidiaries Mini and Rolls-Royce struggled with declines of 18.7 percent to 114,000 cars and 11.4 percent to 2,819 cars respectively. The ongoing model changes at Mini were particularly noticeable.
At first glance, the pure electric vehicle sector showed significantly better results, with sales increasing by nearly a quarter to more than 190,000 vehicles. For the core BMW brand, the growth was even over one-third. However, this growth is notably weaker than the previous year’s performance. In 2023, BMW reported a growth of almost three-quarters in electric vehicles.
When examining various world regions, no major discrepancies were found. Sales in Germany and Asia, including China, slightly decreased, while they slightly increased in Europe and the USA.
Sales Director Jochen Goller viewed the development positively “in a challenging market environment”: “In the first six months of the year, we managed to achieve double-digit growth with fully electric vehicles and models from the upper premium segment.”
On Wednesday, the BMW share temporarily lost 0.36 percent to 87.38 euros via XETRA.
